Devising social media content strategy should be on the top of priority list of individuals who are looking to leverage this powerful web tool for their increasing their business’s value. Here are some tips for the same that will help every marketer out there to accomplish their vital business objectives.
Social Media is a powerful business tool. Anybody who doesn’t agree with this statement is oblivious to the mind boggling statistics such as:
- Facebook has 1.28 billion monthly active users
- 72% of the online adults visit Facebook at least once a month
- 500 million Tweets are sent per day
- More than 2 users sign-up for LinkedIn every single second
With so much going for it, social media simply can’t be ignored as a tool to leverage one’s business. However, as easy it is to set up a Facebook page or Twitter account, it is equally challenging to use these social media channels for fostering authentic and useful conversations with the target audience. Without a proper content plan, this is hardly possible. The content you share on the social media channels creates buzz and gives brands something to talk about with their customers and prospects. Producing and sharing fantastically useful content will not only attract more customers, but also help your brand to retain existing customers. Here are some important facts to consider while creating content for social media channels.
Your target audience is the king
You all have heard this before, “Content is King”. I would like to say, it’s actually your target audience which is the king. Before creating any content it’s very important to understand exactly who your audience is. Each audience is unique and it’s your prerogative to make out what type of content will resonate with the audience.
For instance, a creative audience will cherish content that adds to their creativity. Feed it technical data, and you will probably lose them. Such a content strategy is said to be in conflict with your audience. Basically, a strategy that doesn’t work. Therefore, make sure to create content that speaks directly to your audience.
Recognize the perfect platform for showcasing your content
Sometimes it’s not as much about the content as it is about the platform where you share the content. You might be pretty charged up about your Facebook likes which are increasing exponentially but what if you are getting more leads through your LinkedIn channel. The simple conclusion that every business person can derive from this is that you will be better off dedicating greater resources for your LinkedIn channel when compared to the Facebook platform.
Find the best formats that audience prefers
The format in which you deliver the content is important as well. For example, some people consume content in video form while there are others who are better off reading or viewing the same content in infographic form. Besides, it also depends on the content, which format it actually deserves. Each unique scenario deserves a unique solution. So, after careful observation of the preferences of your audience, you need to carefully select the right format to deliver your content.
The frequency of publishing
Social Media Marketers often face this dilemma. You want to connect with the followers without shoving it in their face. Even if all your content is informative and attuned to the taste of your audience it still requires smartness to find how often you should share it to strike the balance between being informative and annoying. However, most experts will tell you there is no exact number. Frequency is a combination of your audience behavior and search engine objectives. For instance, greater frequency means better chances of appearing in search engine results. However, this way you run the risk of being intrusive. If your audience is happy with a twice-a-day Facebook post then you should keep it that way.
It’s all about money, honey
Although social media ROI cannot be only measured in terms of new leads generation, as brand awareness is a major part of it, in pure business terms, any investment should yield some kind of financial returns. You can dish up as much content as you like, but in the end if it doesn’t help your business grow, your efforts will be for nothing. To avoid such a situation, keep revising your business objectives regularly and attune your content strategy according to it.