Why Social Media Is Becoming Important Tools For Business

Although social media marketing services are a recent phenomenon, still, it’s become an increasingly demanding online marketing tool. Earlier the promotion tools in social media were considered as a trendy and fashionable fad, but in the last five years the big three (Facebook,  Twitter and Google+) has become a quintessential tool to promote business in digital marketing. The biggest advantage of social media tools is the organic growth if it is properly implemented. By proper implementation, it implies the target group promotion to spread the services or products, those who are really interested in.

There is a dearth of good social media marketing companies because the navigation is strange, often intriguing at first.

Social Media Marketing

Social media quick facts 

Here are facts about the role and impact of social media in a current digital marketing field.

In a survey of 2012 Social Media Marketing Industry Report, it shows that 94% of businesses including SMEs feel that social media play an important part in digital marketing.

  • More than 60% of online marketers devote a full day work on social media marketing.
  • 43% of people under the age group of 20-29 spend more than 10 hours a week on social media websites.
  • 85% of websites who are fully dedicated to social media as a promotional tool reported a significant increase in market exposure
  • 58% of businesses, who utilize social media as an active online marketing tool, have grown their sales in last 3 years.

Advantages of social media marketing drivers 

Know your business

Social media marketing ideas present an overall view of corporation strengths and weaknesses. It indirectly helps in developing a better marketing mix and a different approach to be successful in the business. For a bigger company, social media is an excellent marketing driver to reach a larger audience on a global level, to gain brand awareness. For a small and medium size business company, social media platforms are being used to build a dedicated and loyal customer base.

Social media develop hard and soft skills

Social media skills can be an asset to a company. It makes employees to understand the networking, engaging with people whom they wouldn’t normally have exposure to, and thus these skills help in developing soft and hard skills. Hard skills mean to learn the drivers in a global platform and soft skills imply the ability to use the tool to build relationships.

Customers want social

In the recent times, social media influence many businesses, so these days customers want to be informed via social platforms. These platforms have become the primary mode of communication, and employees should know how to utilize these platforms.

Blogging is an essential tool in social media promotion

Most of the companies these days have their own blogs customized in their websites. In a way it helps in a promotion both via SEO and information dissipation about the industry and others. Big companies take blogging as a serious tool and encourage content team to generate quality content for their blogs.

HR can use social platforms to recruit

Using social platforms to recruit employees is proven to be very effective. Linkedin is especially popular for recruiting and make professional contacts through it.

Dan Aicardio

Dan Aicardio is an entrepreneur owned his SEO company in Florida. His core competency includes business relationships and optimizing internal processes to make sure the business is constantly on the run. He has 12 years of experience in core digital marketing domain and proficient in analyzing traffic data to influence online campaigns and giving social media marketing services to various companies.

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  1. says

    Hi Dan,

    We all know that social media plays a great role in the success of any business. For bloggers it is required to make human relationships with many other bloggers which can bring traffic to their blog. I used to think about using every social tool. But you know it’s not possible.
    I usually try to meet newbies through Twitter.
    The main option to connect with the visitors is commenting. Bloggers can comment at other blogs to get in touch with many successful bloggers.

    Thanks for sharing this informative post.

    Ravi Chahar recently posted…Many Reasons To Give Up Blogging : Quit BloggingMy Profile

  2. says

    Hello Dan Aicardio,
    All your reasons are perfect. Social medias are most powerful means to boost any business. The appearance in social sites are increasing day by day. So, we all must think to use this opportunity to promote our business. Thanks for sharing…………………….
    MSI Sakib recently posted…Best 11 Social Media Exchange Sites in 2014My Profile

  3. says

    Yes social media has a huge impact on blogging and the best thing is that google itself is going to rank those sites higher which have more social shares.
    And if you have great number of followers then sites like facebook and google+ are really great to boost your bussiness by some percentge
    Uday Ghulaxe recently posted…Top 5 Cloud Storage Providers in 2014My Profile

  4. says

    Hi Dan, Yes, social media already established itself as an effective tool for businesses to connect with customers and build a brand within a short time. Often start-ups and small businesses don’t have the enough budget and resources to promote their business, however with social media they can do this cost effectively too.
    somon recently posted…Game of Thrones Ascent for pc Windows 8 7 XP MAC computerMy Profile

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