Although social media marketing services are a recent phenomenon, still, it’s become an increasingly demanding online marketing tool. Earlier the promotion tools in social media were considered as a trendy and fashionable fad, but in the last five years the big three (Facebook, Twitter and Google+) has become a quintessential tool to promote business in digital marketing. The biggest advantage of social media tools is the organic growth if it is properly implemented. By proper implementation, it implies the target group promotion to spread the services or products, those who are really interested in.
There is a dearth of good social media marketing companies because the navigation is strange, often intriguing at first.
Social media quick facts
Here are facts about the role and impact of social media in a current digital marketing field.
In a survey of 2012 Social Media Marketing Industry Report, it shows that 94% of businesses including SMEs feel that social media play an important part in digital marketing.
- More than 60% of online marketers devote a full day work on social media marketing.
- 43% of people under the age group of 20-29 spend more than 10 hours a week on social media websites.
- 85% of websites who are fully dedicated to social media as a promotional tool reported a significant increase in market exposure
- 58% of businesses, who utilize social media as an active online marketing tool, have grown their sales in last 3 years.
Advantages of social media marketing drivers
Know your business
Social media marketing ideas present an overall view of corporation strengths and weaknesses. It indirectly helps in developing a better marketing mix and a different approach to be successful in the business. For a bigger company, social media is an excellent marketing driver to reach a larger audience on a global level, to gain brand awareness. For a small and medium size business company, social media platforms are being used to build a dedicated and loyal customer base.
Social media develop hard and soft skills
Social media skills can be an asset to a company. It makes employees to understand the networking, engaging with people whom they wouldn’t normally have exposure to, and thus these skills help in developing soft and hard skills. Hard skills mean to learn the drivers in a global platform and soft skills imply the ability to use the tool to build relationships.
Customers want social
In the recent times, social media influence many businesses, so these days customers want to be informed via social platforms. These platforms have become the primary mode of communication, and employees should know how to utilize these platforms.
Blogging is an essential tool in social media promotion
Most of the companies these days have their own blogs customized in their websites. In a way it helps in a promotion both via SEO and information dissipation about the industry and others. Big companies take blogging as a serious tool and encourage content team to generate quality content for their blogs.
HR can use social platforms to recruit
Using social platforms to recruit employees is proven to be very effective. Linkedin is especially popular for recruiting and make professional contacts through it.