10 Off Page SEO Techniques That Will Boost Your Ranking

seo search optimizationHere are a few off page SEO (Search Engine Optimization) techniques that you should know if you want to rank your blog up the Google search engine results pages. Take each point under advisement, as going nuts and doing them too much will get you nowhere.

10 Off Page SEO Techniques

1 – Off-page backlinking will and does happen organically

People seem to forget this fact and concentrate too much on creating backlinks themselves. If you are popular and people like you, then they will start linking to you and talking about your website and mentioning you on social media networks. It is okay to run backlink campaigns, but if you concentrate more on pleasing your reader, then you are going to have more luck in the long run.

2 – Getting people back and using your RSS feed should be your main priority

Being popular is good, and getting people back to your website is better. An RSS feed is going to get people to come back to your website, so install one and make sure you keep it updated. If you do this then you are going to attract people back, they will become fans, and the off-page SEO stuff will happen organically.

3 – Don’t create backlinks that are post specific if you switch your post locations

If you are going to switch the location of posts then you need to be very careful about creating backlinks to them. Creating broken backlinks is bad SEO business, and having your broken backlinks lingering around on the Google index with nothing to do will harm your SEO.

4 – Anchor text tells the search engine what the blog is all about

This means that if anchor text is pointing at your website from backlinks on other domains and it is not on message, then you are basically messing up your own SEO. The anchor text should be at least semi descriptive and you should be able to tell what the web page is about by looking at the anchor text of the backlink.

5 – Stick to a theme and your Off page SEO will work a lot better

If you switch themes too often, then older backlinks will not make any sense and Google will start to dilute your SEO value in its index to compensate. Stick to the same theme within your blog and everything will be roses.

6 – Social media is more for brand building and not for SEO value

Remember that to be popular is a good thing because SEO elements will start to come to you naturally. With that said you should remember that social media is more for building a reputation and getting popular than it is for trying to get backlinks.

7 – Directories with your blog in are very handy

There are directories online that shows lists of blogs and give links to them. So long as these are no part of a black hat SEO scheme then they are very handy for your SEO. You can wait until you are popular enough for people to put your blog on there of their own accord, but it is far easier if find a few blog directories and ask the owner to include you in there too.

8 – Link exchanges are a good idea in moderation

This is also known as reciprocal linking and it works because both you and the person you are swapping with have an incentive to keep the links going. You both have good reason to swap and keep up the link, so you get a backlink for as long as you keep the other person’s link. It is a good deal and is good for your SEO.

9 – Run a small but occasional Google AdWords campaign

This is because it seems to have a positive effect on your SEO when you run the occasional but a routine Google AdWords campaign. You do not have to spend much, just add a few adverts and get a bit of traffic. It helps improve your popularity and Google starts paying a little more attention to the pages that you point the adverts at.

10 – Sign up with Google+ and Facebook so you can post excerpts

Signing up with Google+ is something you should do because Google are bound to make it mandatory at some point anyway. You should sign up with Facebook as Google does take what is said and done on Facebook with a bit of seriousness. Sign up and post experts of your blog onto them every week. It allows people to get a taste for your blog so that maybe they become fans of it and start backlinking to it and mentioning it on social media.


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My name is Sonia Jackson. I represent the web-site www.cool-essays.com . We’ll help you to solve all problems with writing different essays and research papers in a short time.

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Comments

  1. says

    Hello Sonia,
    As per my knowledge, link building is totally replaced by link earning. It means, it will not helps us to get link on perticular anchor text to get good ranking in Google. But, if we can try to get link from the content of the article just like a reference link, then it will gives us more benefit.
    James recently posted…Top 10 Best Android Apps for RecipesMy Profile

    • says

      Hi,
      Thank you for commenting.
      But I don’t think that now link building is totally replaced by link earning. You can submit free guest posts or comments. Moreover, as I know Google punishes for paid links and it’s not very good for your SEO.

  2. says

    Hey Sonia,

    Thanks for sharing your ideas about Off Page SEO Techniques, those are really good, but am not going to support your opinion on a few points, one is sticking with the same theme, as I can say that if you change a theme it does not means that your are changing the URL structure of your site, hence you need not to make any change in Permalinks rather than making change in theme.

    Second thing, if you still changed the URL structure, or a posts URL (as mentioned by you Don’t create backlinks that are post specific if you switch your post locations) it will also not harm you if you do use 301 redirects properly.

    I am also strictly against your point on Run a small but occasional Google AdWords campaign, as you said “It helps improve your popularity and Google starts paying a little more attention to the pages that you point the adverts at.” while it’s not at all true. If that being true then people won’t have preferred developing separate landing pages for Adwords campaign.

    Next thing, as James mentioned above link earning is the new concept of link building. You mentioned it correctly with Off-page backlinking will and does happen organically. That is a good way to go ahead.
    Alok Vats recently posted…How to Choose the Best SEO Company for Your Website?My Profile

  3. says

    Your very first point is one of the best indicators of how well your content is created and if you are reaching your target audience. Great content will be shared by others without you making the extra effort besides the challenge to create the type of high quality content which others are willing to share.

  4. says

    Well, I will just add up here that using all the techniques properly can help you in getting ranked in search engine for your key terms. Social media is playing a big role and social signals are considered in rankings.

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